Marketing Management for CFOs and Other Financial Managers
Total Credits: 2 including 2 Business Management & Organization - Non-technical
- Average Rating:
- 8
- Categories:
- ACPEN Industry Institute | Industry | Partner Produced
- Faculty:
- Heather L. Fitzpatrick
- Course Levels:
- Intermediate
- Duration:
- 2 Hours
- License:
Description
Did you know that the CEO, CFO and other members of the executive team have more influence over the success of their organization's marketing efforts than their marketing department does? And yet, most CPAs, even those in leadership roles, have limited marketing training. This webinar will share the three secrets to market leaders' success with CFOs and other finance professionals in leadership roles, and provide tools to help finance professional measure and evaluate marketing investments in financial terms.
Basic Course Information
Learning Objectives *Explain three strategies for successful marketingMajor Subjects *Leadership *Marketing *Management
Course Materials
| WSCPA Marketing Management for CFOs 2014 Final 2014 03 05 | Available after Purchase | ||
| Important CPE Credit Information_2015 (0.06 MB) | Available after Purchase | ||
Faculty
Heather L. Fitzpatrick Related Seminars and Products
Heather L. Fitzpatrick is the president and CEO of MarketFitz, Inc, a marketing strategy firm focused on helping clients deliver measurably improved financial returns on market-facing investments. While MarketFitz has clients in a variety of industries, Heather’s practice focuses on marketing strategy for professional service, not-for-profit, healthcare and other organizations offering intangible benefits to their target audiences. Passionate about both client and community service, Fitzpatrick has served on a number of boards, including the Washington CPA Foundation Board of Trustees, which she chaired from 2009 to 2011, and the WSCPA Board. She lives with her husband, Brad, and their 2 children in Edmonds.
Additional Info
Basic Course Information
Advanced Preparation NoneCourse Developer
WSCPA
Designed For CPAs with management or budget oversight responsibility for marketing expenditures. CPAs who counsel clients on business strategy issues.
Prerequisites None
Additional Information
Complaint Resolution Policy Please contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).Instructional Delivery Method Group Internet Based
Official Registry Statement
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
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