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Live Webcast Replay

How To Get Your Firm Highly Ranked on the Map and Search Pages in Your Area


Total Credits: 1 including 1 Communications and Marketing - Non-technical

Average Rating:
   2
Categories:
Partner Produced |  Communications
Faculty:
Christian Jones
Course Levels:
Update
Duration:
1 Hour
License:
Product Setting: Expires 90 day(s) after program date.

Dates


Description

The lion’s share of searchers go to Google when looking for CPAs and tax or accounting practitioners, yet most CPAs have no idea how to ensure that they are ranked highly and found by their ideal clients.

This course will equip you with the newest updates about how Google is sorting businesses like yours as well as up-to-date best practices for shooting up the rankings so your practice finds itself in the coveted “snack pack” (the first three businesses listed when people search on a mobile device or with a “localize” search term). Discover the rarely-discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects—the ones who are looking for exactly what YOU provide.

Basic Course Information

Learning Objectives
  • Understand the different places your business can rank on Google and the different factors Google is looking for
  • Identify the highest points of leverage for ensuring that your Google Business Profile (GBP) listing is fully optimized for being found
  • Be able to identify the biggest mistakes most tax and accounting practices are making with their GBP listings
  • Know the importance of getting reviews for your Google Business Profile
  • Recall how to use the search results pages as an ongoing new client acquisition "machine"

Major Subjects
  • Understanding how Local SEO works
  • Google Business Profile basics
  • The importance of reviews

Course Materials

Faculty

Christian Jones Related Seminars and Products


Christian is TaxProMarketer’s Vice President. He oversees TaxProMarketer’s website and SEO departments and helps develop tactics and strategies within each area. Developing and implementing strategies that deliver results for TaxProMarketer’s clients is one of Christian’s main areas of oversight. He also teaches on a variety of topics in CPE webinar settings, at live events, and on other platforms where TaxProMarketer presents. The strategy Christian has developed around search marketing, and the implementation team who pull it off, is setting the standard within the tax and accounting industry.  


Dates

Thu, Apr 17, 2025 - 12:30pm to 01:31pm CDT

Additional Info

Basic Course Information

Prerequisites

None


Advanced Preparation

None


Designed For
  • Bookkeepers
  • CFOs / Controllers
  • All CPAs
  • Nonprofit professionals
  • Small business owners

Original Recording Date

06/26/23


Yellow Book

No


Course Developer

MICPA


Date Added to Catalog

02/08/23


Additional Information

Complaint Resolution Policy

Please contact Anne Taylor for any complaints.  anne.taylor@acpen.com, (972-377-8199).


Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org


Instructional Delivery Method

Group Internet Based


Course Registration Requirements

Online Registration


Refund/Cancellation Policy

Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.


Reviews

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Overall:      5

Total Reviews: 2