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Information
Pricing Strategies: Find the Right Fit for Your Products
Length: 1 Hour
Texas Society of Certified Public Accountants
A logical pricing strategy exists for every situation, but different situations call for different strategies. While choosing the right strategy does not guarantee success, choosing the wrong usually strategy guarantees failure. Attend this session to gain insights into common pricing strategies and learn where your organization's products belong.
Learning Objectives:
- Understand common pricing strategies and which ones you should use for your organizations products
Major Subjects:
- Common Pricing Strategies
- Priced-based competition
- Market skimming
- Market penetration
- Loss leaders
- Complementary pricing
- Satisficing
- Market segmentation
- The "profit waterfall" fantasy
- Aligning salesperson and shareholder pricing motivation
John L. Daly, MBA, CPA, CMA, Executive Education Inc.
John L. Daly, MBA, CPA, CMA, CPIM, is a Chelsea, Michigan-based management consultant specializing in costing, pricing strategy and pricing model development. He has taught continuing professional education courses since 1995 and began doing ethics seminars two weeks before the Enron scandal. John has been CFO for a Tier 1 automotive parts supplier and a large restaurant chain and COO for a window treatments manufacturer and retailer. He is the author of "Pricing for Profitability", published by Wiley and Sons.
